Social Media management and content strategy

I believe social media is a third place that connects businesses and organizations with their target audiences to drive revenue and raise brand awareness.

As the barre3 Raleigh Social Media Director, I’ve increased our followers by more than 70 percent, boosted our engagement rate, and generated nearly 70K Instagram views in 30 days on an account with 3.5K followers (20x audience reach). As part of leading our content strategy, I shoot and edit video, track our KPIs to measure our success, and work to stay ahead of social media trends. It’s so rewarding drawing new clients to the studio based on the reels, stories, and in-feed posts I create. I’m also responsible for strategizing, designing, and creating marketing materials to promote events, sales, and other studio happenings. In my spare time, I'm a certified fitness instructor at barre3. I love helping clients find balance in their minds and bodies through movement.