Social Media Director and Instructor
Barre3, Raleigh, NC
July 2021 - Present
• Creates, shoots, edits, curates, and posts original content daily.
• Increased followers by more than 70 percent, grew engagement rate, and generated nearly 70K Instagram views in 30 days on an account with 3.5K followers (20x audience reach).
• Boosted studio revenue by bringing in new clients and retaining old ones through social media.
• Tracks KPIs to improve target audience reach, organizes social media calendars, and monitors online trends.
• Hosts high-energy group fitness classes several time each week.
• Strategizes and designs engaging digital and traditional marketing content.
Editor
Pillar4 Media
October 2022 - December 2024
• Created and edited reviews, roundups, and other e-commerce content that consistently ranked at the top of the SERPS. Content I created helped drive more than $1 million revenue monthly and increase unique visits.
• Outlined, assigned, edited, wrote, QA’ed and optimized written and video content for Sports Illustrated, Men’s Journal, and Fortune in various categories including home, fitness, tech, wellness, nutrition, sleep, and mental health.
• Efficiently and effectively utilized best SEO practices to optimize content for target audience reach, organic search ranking, and conversion.
• Adept at testing, evaluating, and photographing products.
• Built, formatted, and published content and affiliate links in CMS platform.
• Skilled at coaching freelancers to sharpen writing skills and produce content to align with publications’ voice and style.
• Produced videos and interviews with subject matter experts to enrich digital content.
• Fostered partnerships with leading wellness brands.
Reporter/Anchor
WNCN, Raleigh, NC
January 2018 - June 2021
• Nominated for RTDNAC TV Reporter of the Year for breaking news coverage, investigative reporting, and feature stories.
• Pitched multiple story ideas daily based on target audience, editorial value, and timeliness. Turned pitches into multimedia content under deadline.
• Specialized storytelling and making difficult topics easy to understand.
• Conducted interviews with community stakeholders, lawmakers, business leaders, and subject matter experts.
• Wrote and copyedited news scripts, web articles, and digital content.
• Researched and analyzed data to create factual, informative, and engaging content.
• Successfully managed multiple projects under deadlines in a fast-paced environment.
• Anchored and produced content for the highly rated Sunday morning newscast.
• Reported live for station's 5 p.m., 6 p.m. and 11 p.m. newscasts.
• Engaged with a diverse audience across several social media platforms.
Reporter/Anchor
WWBT, Richmond, VA
December 2015 - December 2017
• Emmy-nominated for breaking news coverage and live reporting.
• Anchored breaking news from the station's "First Alert Center" weekday mornings on top-rated 12 News Today.
• Researched, produced, and wrote new content every 15 minutes during 4.5 hour-long broadcast.
• Built brand loyalty through accurate, informative reporting, and social media presence.
• Lead crisis communications in real-time by gathering facts from multiple sources while maintaining composure and delivering critical information on live television.
• Prepared and submitted FOIA requests. Analyzed data and information from those FOIA requests.
Reporter/Anchor/Producer
CBS19, Charlottesville, VA
February 2013 - December 2015
• Won six Virginia AP Broadcasters awards for breaking news coverage, investigative reporting, and feature stories.
• Anchored and produced 6 p.m., 10 p.m., and 11 p.m. weekend newscasts.
• Researched and pitched original story ideas daily. Conducted interviews, shot and edited TV and digital content on deadline.
• Managed team responsible for gathering, producing, and presenting content for multiple newscasts.
Education
Boston College, BA Theatre 2012
Technical Skills
Instagram, TikTok, EDIUS Pro, Final Cut, iMovie, Canva, Splice, Capcut, Facebook, Twitter, Anvato, Google Drive, Wordpress, ThirstyAffiliates, Clearscope, Notion, Microsoft Office, Adobe, various content management systems.